Lightweight, breathable, and naturally elegant, straw stands out as an exceptional material for summer hats. Its breathable texture shields from the sun without adding weight, while its plant fiber renews the art of headwear with finesse, comfort, and responsibility.
Straw hats, qualities and comparison
Lightweight, breathable, and naturally elegant, straw is ideal for adorning your head this summer. An overview of the different types of straw and their advantages.
Spring Summer 2025, the trends
On the agenda: woven materials, tailored silhouettes, and bohemian accents for an eclectic wardrobe that enhances every personality. Unveiling the must-have trends of the season!
The Art of Wearing a Hat
Knowing how to wear a hat means first knowing how to position it, how to tilt it elegantly.
Just a few strands of sunlight woven together can bring a hat to life. Under the hands of an artisan, straw becomes a material of elegance, a shaded refuge, and a symbol of lightness. It evokes summer naps, southern markets, and the filtered light of a languid afternoon.
If straw has been enchanting for centuries, it is no coincidence. Its natural lightness makes it the perfect companion for long summer days. On the head, it sits like a feather—discreet, almost forgotten, yet essential. Its airy structure allows air to pass through, maintaining coolness even in the hottest hours, and gently protects from the sun.
The different types of straw
Panama, raffia, wheat, hemp, sisal, abaca... each fiber has its own identity. The Panama (toquilla) charms with its fineness and lightness, raffia with its natural suppleness, hemp with its eco-friendly robustness. Wheat straw embodies rustic charm, while sisal or abaca reveal haute couture refinement. Finally, paper straw offers an accessible, lightweight, and easy-to-shape alternative.
A living, renewable, biodegradable material, straw has that extra soul that synthetic materials can never imitate. It combines beauty, ethics, and craftsmanship with natural ease.
Wearing a straw hat is like carrying a bit of light with you. It's choosing a style that breathes, a solar elegance, a craftsmanship that doesn't deceive. A discreet homage to summer—and to those who shape it.
Natural, protective, breathable, and light
Straw is a precious ally in summer. It effectively protects from the sun while allowing air to circulate for continuous freshness. Its aesthetic instantly evokes summer elegance, between dolce vita and Mediterranean craftsmanship. As a renewable resource, it also fits into a responsible approach, without ever compromising on style.
Beyond comfort, it embodies an entire art of living. A raffia floppy hat, a boater hat, a finely woven Panama... each tells a story of ancient gestures, patiently worked fibers, effortless elegance. Some straws, like the Panama's toquilla, lend themselves to rare fineness weaving, giving birth to supple and durable hats. Others, more rustic, charm with their simple allure and impeccable hold.
An essential trend during the summer season
Ah, summer, the sweet song of cicadas, the scent of barbecue in the air, seaside strolls, and the sun gently caressing the skin... What a beautiful season! Well, if you forget about mosquitoes, jellyfish, and sunstrokes. We can't help with the first two, but we have the solution to avoid headaches: the straw hat!
More elegant than a cap, more practical than a parasol, it comes in many forms. Light and airy, it's the summer hat par excellence! The shapes and colors of the models adapt to each style to better suit you. One thing is certain, women, men, and children will be perfectly protected during the summer season! Depending on the fineness of the weaving, our wide variety of models is available in different price ranges to suit everyone's budget and desires.
Straw hats illustrate the most worn headgear during summer. They can be found today in different forms , from the trilby to the fedora, including the outback hat, the cloche hat, the Panama, the boater . Whatever the place and time of day, wide-brimmed straw ensures effective protection and elegance daily. In the morning, it helps protect your sensitive eyes. At noon, it rests on your face for a horizontal digestion session, and in the evening, to create the most beautiful Instagram photos during the golden hour.
Whether for small or large occasions, it adapts to trends. This material is appreciated for its natural and comfortable appearance but also for its undeniable lightness.
Wearing your straw hat with style
Benefiting from great popularity, it comes in all shades, so don't hesitate to change shape and color to match your style of the day! If you have an eye for detail, take the opportunity to embellish your headgear with accessories such as feathers or ribbons through our dedicated customization section .
How to give it a unique look? Wear it back for a bohemian look, to the side for a '90s revival, and atop your dear little ones' heads for the perfect vacation photo. In any case, there's no need to overdo it; the best way to wear this accessory is the one that resembles you! The floppy hat adds an elegant touch, while the Panama or trilby gives its owner a more natural style.
To accompany this iconic model, you have the choice between a casual beachside outfit, a little black dress, or a masculine summer look (including light pants and a t-shirt). As for the hairstyle to adopt with this type of hat, opt for natural loose hair or a side braid to add the final touch to your silhouette.
A unisex model suitable for everyone
The straw hat is equally suited for women, men, and children. Those seeking the most shade can opt for a wide brim, while others may prefer a shorter brim. The hat for men can notably take the form of a Panama or a trilby, while the hat for women can illustrate a wide-brimmed straw floppy or a fedora.
Children's models are often found in the form of a boater, for example, during summer ceremonies. Depending on the desired style, you will have the choice between several colors like beige, black, brown, or pink for the base or the trimming.
What are the origins of the straw hat?
The straw hat has today become a timeless and iconic model . However, it is above all a story of craftsmanship. Traces of it can be found in Antiquity through Greek female statuettes sporting this headgear. The hat spread to France and Italy. It was then used by medieval peasants to protect themselves from the sun.
It was during the Renaissance that it began to become a trendy fashion accessory , for both women and men. This headgear largely inspired the paintings of artists from that era, from Rubens to Van Gogh, including Renoir. Finally, the 19th century saw the rise of the boater, often associated with guinguettes.
Maintaining the straw hat
Cleaning a straw hat is a crucial step to keep your model for many years. Although your new ally is practical and sturdy, it requires a bit of attention from you: proper storage, regulated sun exposure, and a little cleaning from time to time. To start, don't hesitate to moisten your hat with a spray to prevent it from becoming too brittle in the heat. Once used, store it away from the sun and place it on the crown on a clean, flat surface.
Also handle your trilby, Panama, boater, or floppy by the brim to avoid damaging it. Need to reshape your hat? Use steam, and you're all set! As for cleaning, several techniques are possible, from a brush to a damp cloth. With a few good habits, your hat will accompany you throughout your life (and all your naps).
The straw hat by BCBG
Find on our online site a wide selection of straw hats of all shapes and brands, ranging from Stetson, Bailey to our B Couture range developed by our milliners in our Lyon region workshop. All our models combine quality, comfort, and style to ensure you have an unprecedented summer, protected from the sun.
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