Italy stands as one of the great cradles of the European hat, a heritage often overshadowed by other expressions of its art de vivre. Since the 19th century, certain regions have developed a remarkable mastery of felt and fur craftsmanship, giving rise to a tradition of precision, consistency, and durability. This legacy is embodied by houses that have become true references, such as Borsalino , whose name remains synonymous with the excellence of Italian felt.
Here, the hat is part of a culture that values time, where the quality of execution and structure always take precedence over fleeting trends.
Mastered and transmitted artisanal gestures
Rigorous selection of natural materials
Expert craftsmanship, designed to stand the test of time
The collection brings together Italian houses chosen for their unwavering commitment to excellence and the clarity of their signature style. Alongside historic icons such as Borsalino, brands like Alfonso D’Este offer a more contemporary interpretation of this heritage, while scrupulously respecting its codes.
In this same spirit, Classic Italy—an exclusive collection by Bon Clic Bon Genre—serves as a faithful tribute to the most rigorous Italian craftsmanship. A true declaration of love to the authenticity of fine materials and the Made in Italy ethos, it upholds the essential principles: perfect proportions, noble materials, and refined finishes. This inspiration also guides our French workshop, the origin of the more daring creations of BCBG Couture, where this heritage is interpreted with greater freedom.
Talent before fame
The precision of technique and finishing
A constant pursuit of excellence, with no compromise
The Italian hat embodies a natural elegance, free from clichés. More than a mere accessory, it stands as a defining piece in the wardrobe, capable of elevating a silhouette without ever restricting it. Iconic shapes such as the Fedora Hat or the Trilby Hat, made famous by cinema, illustrate this approach where lines remain fluid and proportions are always right. The use of wool felt and fur, selected for its finesse and resilience, ensures comfort, structure, and lasting stability throughout the seasons.
Designed for real-life wear, these models suit both everyday moments and more formal occasions, with an effortless ease that expresses a certain vision of style.
Materials adapted to changing climates
Versatility for every occasion and silhouette
Seamless pairing with both structured and relaxed outfits
In this vision, the Italian hat does not seek attention: it stands out naturally.
« L’eleganza non è farsi notare, ma farsi ricordare. »
Elegance is not about being noticed, but about being remembered.
Collection
